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investdata

Nov 255 min read

Turning RFM into a predictive metric for churn & sales

The RFM model, a cornerstone of marketing analytics, can be transformed into a decisive tool for predicting churn and sales. This blog...

investdata

Jun 102 min read

How we turned RFV into a churn-predictor

We recently completed a churn audit for a subscription-based platform and have some insights that could be relevant for all...

investdata

May 165 min read

3 simulatoren om je churn in kaart te brengen

Wie geld verdient met abonnementen vreest de “churn”-parameter, de graad waarmee betalende gebruikers hun abonnement opzeggen. Het is een...

investdata

Feb 44 min read

Over 'ownership' van data, van theorie naar praktijk

Voor wie op het punt staat om te investeren marketing-software, waak over het ownership van je data. Klinkt dat iets te abstract?...

investdata

Jan 285 min read

6 tips voor wie zijn datasets door Chat GPT wil laten analyseren

Voor wie zich al aan de betalende versie heeft gewaagd van Chat GPT, de mogelijkheden worden navenant groter. Dan zijn we al snel eens...

investdata

Mar 28, 20233 min read

To own or not to own, that's the question

Now that Universal Analytics is going away: upgrade to Google Analytics V4? Or is it time to collect and store this data yourself?

investdata

Apr 17, 20205 min read

Don't forget data... when rebooting your business

Although conferences about data & AI are full of people seeking quickwins, the common message is often that dataprojects are ...

investdata

Apr 9, 20203 min read

10 commandments of personalization

As cookies get more contested, digital marketing solutions have less manoeuvring space. Browsers sharpen their policies and social media...